If it has nowhere to go, not even we can deliver it. Most email providers – Mailgun included – will stop attempting to send hard bounce messages after the first attempt. Common reasons for hard bounces are invalid email addresses, the receiving server no longer exists, misspelled domain names or recipient addresses, etc. With a hard bounce, the email address is undeliverable and isn’t likely to become deliverable in the future. Hard bounces, also known as permanent failures, mean that the message is undeliverable due to some sort of unchangeable, permanent reason. (Sorry for the dramatics.) So, how do you know which type of email bounces to worry about the most? It comes down to hard bounces vs soft bounces. However, some email addresses will keep bouncing no matter what - like a bouncy ball with enough energy to keep bouncing for all eternity. ISPs understand this and there’s a bit of grace. Some bounces are temporary issues and have nothing to do with maintaining a clean contact list. People abandon addresses because they change jobs or enter a new phase of life. Why not go for a zero bounce rate? Well, that’s certainly the goal, but it’s not exactly realistic. Once you creep above the 2% bounce rate benchmark, you need to perform some email list cleaning and get your bounce rate back down. They take it as an indication that you’re not maintaining good list health or are acquiring subscribers from less-than-legitimate sources.įor this reason, the general recommendation is to keep your bounce rate under 2%, if possible. If your email bounce rate is too high, a mailbox service provider (MBP) can penalize your sender reputation. A high email bounce rate is a sign that you need to conduct some list cleaning.
If you send 5000 emails to your list, and 50 of them bounce back and don’t get delivered, you would have a fairly acceptable bounce rate of 1%. A high web bounce rate usually means your content isn’t very engaging, your site is loading slowly or giving off red flags like security warnings, you’re attracting the wrong audience, or you’re just giving visitors little reason to browse further.Īn email bounce rate measures how many emails do not get delivered compared to how many emails you send. There may be some confusion here because website traffic data also includes a metric called a “bounce rate.”The bounce rates you see in Google Analytics have very little in common with email bounce rates.Ī website bounce rate measures how many visitors come to your site, look at one page, and then leave without taking any actions or visiting any other pages. Well, that depends on what type of email bounces you’re getting.īefore we get into it, let’s clarify what we mean by a bounce rate. Still, with a quick fix, your bounces should go down, right? Why are bounces such a hard problem to solve? This is largely due to the fact that, in some cases, a bounced email address really is a technical error that can be remedied with some due diligence.
So, keeping control over your bounces is a big part of managing a successful email program.
If you don’t attend to your email bounces, and just keep sending messages to non-existent email addresses, you increase your chances of being flagged as a spammer and getting blocklisted and that will keep many of your actual, interested subscribers from receiving your emails, too. That helps you achieve consistently high deliverability, and that means better results. Keeping your bounce rate as low as possible, especially your hard bounces, plays a big role in maintaining a strong email reputation. But what you can control is how you respond. Most of these reasons lie outside of your control as an email marketer, as you’ll see in a moment. There are all sorts of reasons why an email might fail to be delivered and bounce back to the sender ( also known as an SMTP Reply).
0 kommentar(er)
